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Southwest airlines in 2010: culture, values, and operating practices summary southwest airlines was founded by herb kelleher in 1967 to provide low-cost service between dallas, houston, and san antonio. Southwest airlines operations - a strategic perspective by mukund srinivasan background: southwest airlines is the largest airline measured by number of passengers carried each year within the united states. Southwest airlines corporate philosophy can be credited to one of the founders herb kelleher - southwest airlines organizational culture essay introduction it is an airline company with a unique culture goofiness, which keeps the morale of its employees high (smith, 2004), and is a company that welcomes fun, dedication, and effort.
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